Posts Tagged ‘MoleSafe’

Getting the Bare Truth out About Skin Cancer

Sunday, December 12th, 2010

There’s a new weapon in the fight against tanning – one of the leading contributors to skin cancer and melanoma…And it’s about 5’8 and from Santa Barbara, CA. The weapon? Marissa Miller of Sports Illustrated and Victoria’s Secret fame — oh, and named 2010’s Sexiest Woman in the World by FHM Magazine this year.

Marissa Miller and the Bare Facts about Skin Cancer

Marissa Miller and the Bare Facts about Skin Cancer

This time Miller went beyond the bathing suit or lingerie and took it all off (except for a pair of sneakers) for Marc Jacobs’ new skin cancer awareness campaign called Protect the Skin You’re In.  I’m of the belief that if something will help call attention to our cause then who am I to stand in the way — especially when one of our MoleSafe clinic location partners will benefit?  In all seriousness, this Hats On Award goes to Marc Jacobs, who will feature the eye-popping ads on yellow  t-shirts available at Marc Jacobs boutiques, with all the proceeds going to the NYU Cancer Institute.

It’s also good to read some of the comments on Ms Miller’s blog about the photo and the campaign: a few readers wrote in to note that they had definitely stopped tanning.  (Note:  Our next post? On what one magazine is suggesting might “scare kids straight…out of the tanning bed.)

One thing we should point out: even though Ms Miller did leave her sneakers on, don’t forget to include your feet, and even between the toes, during your regular skin self-exams!

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Detecting Melanoma in the land of Dr. Oz

Sunday, November 21st, 2010

To his credit, Dr Mehmet Oz’s web site features some 1600+ comments resulting from a search on the topic of Melanoma, including an array of videos.  We’re launching a “Hat’s On” salute (get it? sun protection vs Hat’s Off?!) from MoleSafe and Melanoma Updates to those doing a good job creating more awareness and quality information on preventing and treating skin cancers.

So, our first Hat’s On Award goes to Dr Oz, for his very informative, and sometimes in-your-face real, series of answers and show segments on this disease.

In this example, he shows off the mole of an audience member to explain the ABCDEs of self-exams. In another more startling audience experience he shows a real tissue sample of the effects of skin cancer.

Dr Oz Showing Skin Cancer Tissue Sample

Dr Oz Showing Skin Cancer Tissue Sample

Even his fans have picked up the gauntlet: here’s a written summary of the above skin cancer prevention show in this blog excerpt created by “DrOzFans.com”:

Dr Oz: How to Avoid Skin Cancer

The Dr Oz Cancer Proof Your Life show including a segment on the number one cancer you can avoid – Skin Cancer.  Over 1 million Americans are diagnosed with Skin Cancer and almost 1 person every hour dies from it.  Doctor Oz said that Skin Cancer is preventable.  A Melanoma usually has pigment, but it does not have to have a color to be dangerous.   He showed a sample of a real Skin Cancer that looked very rough and scaly on the surface.

Here is Dr Oz’s list of true / false questions about Skin Cancer.  See how many you get right!

1.  If you live in North Dakota & use sunscreen, your risk of Melanoma may be greater than someone in South Florida?

Dr Oz said that this is true because people in North Dakota have a higher risk for Skin Cancer for two reasons.  One reason is that there is less ozone in North Dakota than in Florida, so the UV rays can get through more easily.  The second reason is that Vitamin D helps to prevent Skin Cancer, and Northerners tend to be low in Vitamin D.  So Dr Oz suggested taking vitamin D supplements or you can be in the sun for only 15 minutes a day, and after that you must apply sunscreen.  Dr Oz said that the right amount of sunscreen to apply is the amount that would fill up a shot glass (1.5 ounces).

2. The Color of Your Clothes Can Protect You From Skin Cancer?

True!  Dr Oz said that different colors of clothes do protect you from the sun better.  For example, red or blue fabrics are harder for the rays to get through, whereas white or yellow clothing puts you at a greater risk.  This past summer I noticed a trend in companies offering clothing with built in sunscreen, which also seems like a great option.  Dr Oz said that your face is very prone to getting Skin Cancer, and it is twice as likely to kill you if you get it there, so make sure to cover your head with a hat too.

3.  Pedicures Increase Your risk of Skin Cancer?  Dr Oz Pedicures Cause Skin Cancer

Dr Oz said that it is true that Pedicures increase your chances of getting Skin Cancer.  You must remove nail polish at least once a month to make sure nothing is growing underneath your nail.  Also, the UV light used in nail drying machines may cause cancer, so either ask your nail technician to turn off the UV light or just let your nails air dry.

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Getting Updated on Melanoma

Monday, October 25th, 2010

Having just returned from AdvaMed2010 with some 1,500 others also involved in diagnostics and effective treatments, certainly education and medical progress is top of mind. So, it’s appropriate that the Skin Cancer Foundation’s 4th edition of the handbook, “Understanding Melanoma – What you Need to Know” came out this week.

melanomabookThe 91-page guide runs through all aspects of the disease:

“from the moment of diagnosis through state- of-the-art treatments. Honest and straightforward, but reassuring in tone. Contrary to what many people fear, there is an excellent chance for a long and healthy life after diagnosis. Early warning signs and a step-by-step illustrated guide to self- examination of the skin are presented along with answers to the 25 questions most frequently asked about melanoma.”

(Note: It may be easier to get a copy on the SkinCancer.org store directly as it was already sold out on Amazon.com.)

And, my education continued, as mentioned, at AdvaMed, which was a terrific conference, even beyond appreciating both Katie Couric as a general session speaker and the ice cream social! Since MoleSafe has made such strides in sharing the exam and results with diagnostic experts and referring physicians through digital technologies like our proprietary View software, I was particularly interested in the panel on doctors using remote monitoring and real-time communication using mobile interfaces. These are very exciting times.

And, being advocates for awareness and prevention, I was pleased to see the session on “Diagnostics: The Cornerstone of Comprehensive Patient Care” well-attended. The key takeaways there were that diagnostics can enable a more efficient and effective healthcare system; second, and diagnostics can change the focus of healthcare from treating sickness to promoting wellness. Here here! (And, hopefully that “here” will include MoleSafe’s 6 locations!)

Keep educating, and help us keep the buzz about the need for skin cancer early detection going strong.

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Indiscriminate Melanoma

Wednesday, October 13th, 2010

Stephen J Cannell passed away in early October at the age of 69, due to complications from Melanoma. The creator of “The Rockford Files” and “The A Team,” Cannell produced more than 40 TV series including “Baretta,” “21 Jump Street,” and “Wiseguy.” Certainly his loved ones will suffer the loss as much as any who lose a family member or friend. But when a high-profile personality falls victim to Melanoma it does help raise awareness and the point that this is not a disease that can easily be won even with access to the most expensive of doctors and treatments.

It is an equal opportunity assailant.

The good news is the money IS being well spent in research and seems to be starting to pay off. As I wrote about Bob Marley and other celebrities who have suffered and lost to Melanoma, vigilance is key, no matter your walk of life. Regular screenings at MoleSafe can SAVE LIVES via earlier diagnoses. In addition, as requested by the producer’s family, you may choose to honor someone with a donation to the American Cancer Society …or the Melanoma Research Foundation or the other organizations they list who are also doing excellent research towards finding better treatments and hopefully a cure:

If you know others doing great work, please share!

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One Patient’s Goal: Raise Melanoma Awareness

Tuesday, September 21st, 2010

As you may know, MoleSafe’s origins are from MoleMap, which has gained a position as the “gold standard” for melanoma screenings in countries with some of the highest occurrence of the disease: New Zealand and Australia. It doesn’t matter where one lives, as the sun warms our planet everywhere…but some are more exposed more intensively.

Story of Melanoma patient's fight for life, and to raise awareness.

Story of Melanoma patient's fight for life, and to raise awareness.

So we bring you this journey of Alan Lewis, from 3News. Alan, a record-setting speed boat racer, is a melanoma patient from New Zealand and now in a race for his life. He’s making it his mission to shine a worldwide light on the need for early detection of skin cancer by allowing a series of videos to follow his fight. Though his situation is dire, we thank him for his candor and bravery and by sharing it here hope to help that goal.

In the video, Alan mentions the challenge of a self-skin exam. As we suggested in a post from February, a great way to “love the one you’re with” is a mutual skin exam as a first line of defense. But best practices? Book your own thorough screening at a MoleSafe location today.

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One Patient's Goal: Raise Melanoma Awareness

Tuesday, September 21st, 2010

As you may know, MoleSafe’s origins are from MoleMap, which has gained a position as the “gold standard” for melanoma screenings in countries with some of the highest occurrence of the disease:  New Zealand and Australia.  It doesn’t matter where one lives, as the sun warms our planet everywhere…but some are more exposed more intensively.

Story of Melanoma patient's fight for life, and to raise awareness.

Story of Melanoma patient's fight for life, and to raise awareness.

So we bring you this journey of Alan Lewis, from 3News. Alan, a record-setting speed boat racer, is a melanoma patient from New Zealand and now in a race for his life.  He’s making it his mission to shine a worldwide light on the need for early detection of skin cancer by allowing a series of videos to follow his fight. Though his situation is dire, we thank him for his candor and bravery and by sharing it here hope to help that goal.

In the video, Alan mentions the challenge of a self-skin exam. As we suggested in a post from February, a great way to “love the one you’re with” is a mutual skin exam as a first line of defense. But best practices? Book your own thorough screening at a MoleSafe location today.

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Melanoma News and Reviews – Ipi and “The Big C”

Friday, August 20th, 2010

Just watched the premiere of Showtime’s new hit, “The Big C,” in which Laura Linney plays a woman newly diagnosed with Stage Four Melanoma. The plot revolves around her decision to “carpe diem” and forgo traditional therapies to live out her anticipated remaining year joyfully and sometimes frivolously. As the show’s writer says,

“in many ways, this series is not about cancer per se. It’s about living the life we want to live and not wasting our precious time!”

“Seizing the day” can be a good prescription for any human being, and I encourage it wholeheartedly (though not as foolhardily, perhaps, as she does, when she knocks down her porch and shade tree to spontaneously add a swimming pool to her small front yard!) However, I would remind viewers that while the most serious and often most aggressive form of skin cancers, melanoma can be treatable and when caught early especially with proper screenings does not have to be a death sentence.

Aside from that, it is good to see the disease brought to light. While there is not much apparent sidebar content or instructive information about melanoma on Showtime’s site, there is an alliance with the American Cancer Society that promises donations in exchange for viewing a clip of the show…a good approach to raise awareness of the show, for sure, but also for our passion: raising awareness about melanoma.

View Big C trailer to have $1 Donated, thanks to Showtime and American Cancer Society

View Big C trailer to have $1 Donated, thanks to Showtime and American Cancer Society

And here’s a link to the Big C Facebook page in case you want to participate there (to be sent right to that page be sure you’re logged in on Facebook) and weigh in. Oddly, though, neither that Facebook page or the Showtime page for the show itself seem to provide any links to the More Birthdays Facebook page which they are supporting. That is a lost opportunity to drive more donations and align themselves deeper with the cause. Clearly, this is a “comedy that plays with dark and light tones.” And entertainment sells, but there is always more room for responsible education, even if via links from their site.

In terms of Cathy’s life expectancy, as depicted on the show, it is, unfortunately fairly accurate: The typical survival rate for patients with metastatic melanoma is six to nine months. However, the new drug you may have read about here in June and elsewhere is continuing to show some promise in extended life expectancy, if slowly:

Metastatic melanoma patients who took the drug demonstrated a median survival rate of 10 months, a 3.6 month improvement over those who did not take the medication.

No one is laughing about the seriousness of melanoma. But we all must just keep trying to find the joy, if even through television escapes.

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Melanoma News and Reviews – Ipi and "The Big C"

Friday, August 20th, 2010

Just watched the premiere of Showtime’s new hit, “The Big C,” in which Laura Linney plays a woman newly diagnosed with Stage Four Melanoma. The plot revolves around her decision to “carpe diem” and forgo traditional therapies to live out her anticipated remaining year joyfully and sometimes frivolously. As the show’s writer says,

“in many ways, this series is not about cancer per se.  It’s about living the life we want to live and not wasting our precious time!”

“Seizing the day” can be a good prescription for any human being, and I encourage it wholeheartedly (though not as foolhardily, perhaps, as she does, when she knocks down her porch and shade tree to spontaneously add a swimming pool to her small front yard!)  However, I would remind viewers that while the most serious and often most aggressive form of skin cancers, melanoma can be treatable and when caught early especially with proper screenings does not have to be a death sentence.

Aside from that, it is good to see the disease brought to light.  While there is not much apparent sidebar content or instructive information about melanoma on Showtime’s site, there is an alliance with the American Cancer Society that promises donations in exchange for viewing a clip of the show…a good approach to raise awareness of the show, for sure, but also for our passion: raising awareness about melanoma.

View Big C trailer to have $1 Donated, thanks to Showtime and American Cancer Society

View Big C trailer to have $1 Donated, thanks to Showtime and American Cancer Society

And here’s a link to the Big C Facebook page in case you want to participate there (to be sent right to that page be sure you’re logged in on Facebook) and weigh in.  Oddly, though, neither that Facebook page or the Showtime page for the show itself seem to provide any links to the More Birthdays Facebook page which they are supporting.  That is a lost opportunity to drive more donations and align themselves deeper with the cause.  Clearly, this is a “comedy that plays with dark and light tones.”  And entertainment sells, but there is always more room for responsible education, even if via links from their site.

In terms of Cathy’s life expectancy, as depicted on the show, it is, unfortunately fairly accurate:  The typical survival rate for patients with metastatic melanoma is six to nine months.  However, the new drug you may have read about here in June and elsewhere is continuing to show some promise in extended life expectancy, if slowly:

Metastatic melanoma patients who took the drug demonstrated a median survival rate of 10 months, a 3.6 month improvement over those who did not take the medication.

No one is laughing about the seriousness of melanoma.  But we all must just keep trying to find the joy, if even through television escapes.

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Optimizing Skin Cancer Awareness

Monday, August 16th, 2010

It’s interesting to see how intuitive search engines can be in today’s high-tech digital society. While MoleSafe tries to take the “be proactive, smart and aware” but optimistic stance about the real issues of skin cancer and melanoma, one ad served up recently on a skin cancer blog created a decidedly more dire tone. Coincidentally, an ad for Life Insurance policies appeared adjacent to a post about sun exposure and protection.

Optimizing Preparedness?

Optimizing Preparedness?

Truth be told, the blog, written by Jennifer Amundsen, is well-written and informative, and the other ads that rotate in do reflect other issues. I just happened to catch it with a somber underscore. So, yes, be sure your life insurance policy is up to date, but if you practice sun safety and regular screenings and mole-mapping we hope you won’t need it for a long, long time.

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More MoleSafe in the News

Sunday, August 1st, 2010

We’re always appreciative of news stories on MoleSafe — such as this one in today’s Asbury Park Press which mentions the use of our system now at CentraState Healthcare in Freehold, NJ. What’s terrific is the inclusion of informative facts about skin cancer and reminders about the need for better screenings. Press like this raises everyone’s awareness about early diagnosis and includes a good overview of our process:

For sun worshipers worried about the damage they may have wreaked on their skin, the CentraState Healthcare System has introduced a new screening and surveillance system aimed at improving early detection of melanoma.

The system, known as MoleSafe, combines physical skin examinations with full-body photography and dermoscopy, which allows physicians to take a microscopic look at skin lesions.

CentraState in Freehold Township is the first hospital in the state to offer the program. There are five additional MoleSafe clinics around the country, including one in Millburn.

So please forward to your friends and loved ones, tweet, post and email away!

Thank you.

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