There’s a new weapon in the fight against tanning – one of the leading contributors to skin cancer and melanoma…And it’s about 5’8 and from Santa Barbara, CA. The weapon? Marissa Miller of Sports Illustrated and Victoria’s Secret fame — oh, and named 2010’s Sexiest Woman in the World by FHM Magazine this year.
This time Miller went beyond the bathing suit or lingerie and took it all off (except for a pair of sneakers) for Marc Jacobs’ new skin cancer awareness campaign called Protect the Skin You’re In. I’m of the belief that if something will help call attention to our cause then who am I to stand in the way — especially when one of our MoleSafe clinic location partners will benefit? In all seriousness, this Hats On Award goes to Marc Jacobs, who will feature the eye-popping ads on yellow t-shirts available at Marc Jacobs boutiques, with all the proceeds going to the NYU Cancer Institute.
It’s also good to read some of the comments on Ms Miller’s blog about the photo and the campaign: a few readers wrote in to note that they had definitely stopped tanning. (Note: Our next post? On what one magazine is suggesting might “scare kids straight…out of the tanning bed.)
One thing we should point out: even though Ms Miller did leave her sneakers on, don’t forget to include your feet, and even between the toes, during your regular skin self-exams!








