The tanning bed culture is still, sadly, alive and hard to quell.

A new study released as shared by ABCNews says that "Increased regulation and warnings about the dangers of habitual tanning have not curbed visits to tanning booths, much to the chagrin of doctors and public health advocates,” and may even be "addictive” in some people.

The NY Daily News goes on to explain that "though the research did not definitively prove that tanning is an addiction, some researchers think that, for some people, it can be:

… In the study, 421 students were questioned about their tanning habits. Some 229 of the students used indoor tanning beds. In this group, some 30 to 40 percent met the psychiatric diagnostic criteria for addiction (depending on the scale that was used). The tanners in this group also reported higher use of marijuana, alcohol and other substances, and more anxiety symptoms. Dr. James Spencer, spokesman for the American Academy of Dermatology, told ABC News the study was “an eye opener.” “We think that tanning gives a brief cosmetic change for a lifetime of problems with skin cancer and wrinkles,” he said.

However, there’s good news and bad news from Hollywood on trademark tans.

In another story from NYDailyNews.com, a visual exposé of "Tanorexics” as they were called, shows that many celebs are opting for self-tanners, eschewing the skin-aging, sun-baking version. 

That’s the good news.

The bad news is:

a) they are still fighting to achieve that look at all and

b) some of them are doing it, well, pretty poorly – the worst of them even earning

titles like "Oompa Loompas” or

"radioactive.”

As NYDailyNews.com also says, "tons of stars are sporting some seriously over-the-top tans.”

We are heartened that the publication is taking blatant sides, and even heartthrobs are fair game. Captions like this may help move the needle on popularity more to the side of natural pale:

“New York city hotelier Andre Balazs may have been named one of GQ’s Top Ten Most Stylish Men in America, but his summer color is so last season.”

or:

“Las Vegas” actress Molly Sims is one gorgeous girl – but even a Sports Illustrated Swimsuit model can’t pull off the leathery look.”

Let’s hear it for the sunless goddesses like Bebe Neuwirth or Kate Winslet.

For more inspiration, you can even see Listal’s top 60 "Pale Actresses”!