Archive for August, 2010

Uncovering Sun Protection News

Sunday, August 29th, 2010

Where has the summer gone? Well, in advance of what may be the last hurrah for some with Labor Day weekend approaching, here’s one more reminder that beach umbrellas are not foolproof protection.

Researchers from the University of Valencia found that 34% of ultraviolet radiation filters through under beach umbrellas. The umbrellas catch almost all of the direct rays but not the diffused radiation that penetrates through from the sides.

Beah Umbrella

While you’ll read a lot about melanoma awareness, prevention and early detection here at Melanoma Updates, it’s important to remember that “an excess of ultraviolet radiation is not only related to the appearance of melanoma, they say, it is also connected to sunburn, photoageing, many eye disorders (especially cataracts), weakness of the immune system and DNA damage.”

So, sometimes a cover-up can be the whole story.

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Melanoma News and Reviews – Ipi and "The Big C"

Friday, August 20th, 2010

Just watched the premiere of Showtime’s new hit, “The Big C,” in which Laura Linney plays a woman newly diagnosed with Stage Four Melanoma. The plot revolves around her decision to “carpe diem” and forgo traditional therapies to live out her anticipated remaining year joyfully and sometimes frivolously. As the show’s writer says,

“in many ways, this series is not about cancer per se.  It’s about living the life we want to live and not wasting our precious time!”

“Seizing the day” can be a good prescription for any human being, and I encourage it wholeheartedly (though not as foolhardily, perhaps, as she does, when she knocks down her porch and shade tree to spontaneously add a swimming pool to her small front yard!)  However, I would remind viewers that while the most serious and often most aggressive form of skin cancers, melanoma can be treatable and when caught early especially with proper screenings does not have to be a death sentence.

Aside from that, it is good to see the disease brought to light.  While there is not much apparent sidebar content or instructive information about melanoma on Showtime’s site, there is an alliance with the American Cancer Society that promises donations in exchange for viewing a clip of the show…a good approach to raise awareness of the show, for sure, but also for our passion: raising awareness about melanoma.

View Big C trailer to have $1 Donated, thanks to Showtime and American Cancer Society

View Big C trailer to have $1 Donated, thanks to Showtime and American Cancer Society

And here’s a link to the Big C Facebook page in case you want to participate there (to be sent right to that page be sure you’re logged in on Facebook) and weigh in.  Oddly, though, neither that Facebook page or the Showtime page for the show itself seem to provide any links to the More Birthdays Facebook page which they are supporting.  That is a lost opportunity to drive more donations and align themselves deeper with the cause.  Clearly, this is a “comedy that plays with dark and light tones.”  And entertainment sells, but there is always more room for responsible education, even if via links from their site.

In terms of Cathy’s life expectancy, as depicted on the show, it is, unfortunately fairly accurate:  The typical survival rate for patients with metastatic melanoma is six to nine months.  However, the new drug you may have read about here in June and elsewhere is continuing to show some promise in extended life expectancy, if slowly:

Metastatic melanoma patients who took the drug demonstrated a median survival rate of 10 months, a 3.6 month improvement over those who did not take the medication.

No one is laughing about the seriousness of melanoma.  But we all must just keep trying to find the joy, if even through television escapes.

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Melanoma News and Reviews – Ipi and “The Big C”

Friday, August 20th, 2010

Just watched the premiere of Showtime’s new hit, “The Big C,” in which Laura Linney plays a woman newly diagnosed with Stage Four Melanoma. The plot revolves around her decision to “carpe diem” and forgo traditional therapies to live out her anticipated remaining year joyfully and sometimes frivolously. As the show’s writer says,

“in many ways, this series is not about cancer per se. It’s about living the life we want to live and not wasting our precious time!”

“Seizing the day” can be a good prescription for any human being, and I encourage it wholeheartedly (though not as foolhardily, perhaps, as she does, when she knocks down her porch and shade tree to spontaneously add a swimming pool to her small front yard!) However, I would remind viewers that while the most serious and often most aggressive form of skin cancers, melanoma can be treatable and when caught early especially with proper screenings does not have to be a death sentence.

Aside from that, it is good to see the disease brought to light. While there is not much apparent sidebar content or instructive information about melanoma on Showtime’s site, there is an alliance with the American Cancer Society that promises donations in exchange for viewing a clip of the show…a good approach to raise awareness of the show, for sure, but also for our passion: raising awareness about melanoma.

View Big C trailer to have $1 Donated, thanks to Showtime and American Cancer Society

View Big C trailer to have $1 Donated, thanks to Showtime and American Cancer Society

And here’s a link to the Big C Facebook page in case you want to participate there (to be sent right to that page be sure you’re logged in on Facebook) and weigh in. Oddly, though, neither that Facebook page or the Showtime page for the show itself seem to provide any links to the More Birthdays Facebook page which they are supporting. That is a lost opportunity to drive more donations and align themselves deeper with the cause. Clearly, this is a “comedy that plays with dark and light tones.” And entertainment sells, but there is always more room for responsible education, even if via links from their site.

In terms of Cathy’s life expectancy, as depicted on the show, it is, unfortunately fairly accurate: The typical survival rate for patients with metastatic melanoma is six to nine months. However, the new drug you may have read about here in June and elsewhere is continuing to show some promise in extended life expectancy, if slowly:

Metastatic melanoma patients who took the drug demonstrated a median survival rate of 10 months, a 3.6 month improvement over those who did not take the medication.

No one is laughing about the seriousness of melanoma. But we all must just keep trying to find the joy, if even through television escapes.

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Optimizing Skin Cancer Awareness

Monday, August 16th, 2010

It’s interesting to see how intuitive search engines can be in today’s high-tech digital society. While MoleSafe tries to take the “be proactive, smart and aware” but optimistic stance about the real issues of skin cancer and melanoma, one ad served up recently on a skin cancer blog created a decidedly more dire tone. Coincidentally, an ad for Life Insurance policies appeared adjacent to a post about sun exposure and protection.

Optimizing Preparedness?

Optimizing Preparedness?

Truth be told, the blog, written by Jennifer Amundsen, is well-written and informative, and the other ads that rotate in do reflect other issues. I just happened to catch it with a somber underscore. So, yes, be sure your life insurance policy is up to date, but if you practice sun safety and regular screenings and mole-mapping we hope you won’t need it for a long, long time.

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Nailing Skin Cancer Awareness

Thursday, August 5th, 2010

We’ve discussed being conscious of sun safety as it applies to things like over-exposure on the arm you rest on the driver’s side window or even through the windshield of your car, exposure in tanning salons, which has been all over the news lately, and even wearing hats on a regular basis. But, per the New York Times article this week, comes a new point of diligence: nail salons.

Picture the polish dryers so prevalent in virtually every salon; don’t they look like little tanning beds for your fingers? Well, there’s a similarity. Apparently, they emit “similar amounts of UV radiation per meter squared, studies show. And like tanning beds, they emit predominantly UVA rays, which penetrate the skin most deeply.”

There are no definitive studies on exact correlation to skin cancer cases, but the advice given is smart: Consider air-drying (indoors.)

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More MoleSafe in the News

Sunday, August 1st, 2010

We’re always appreciative of news stories on MoleSafe — such as this one in today’s Asbury Park Press which mentions the use of our system now at CentraState Healthcare in Freehold, NJ. What’s terrific is the inclusion of informative facts about skin cancer and reminders about the need for better screenings. Press like this raises everyone’s awareness about early diagnosis and includes a good overview of our process:

For sun worshipers worried about the damage they may have wreaked on their skin, the CentraState Healthcare System has introduced a new screening and surveillance system aimed at improving early detection of melanoma.

The system, known as MoleSafe, combines physical skin examinations with full-body photography and dermoscopy, which allows physicians to take a microscopic look at skin lesions.

CentraState in Freehold Township is the first hospital in the state to offer the program. There are five additional MoleSafe clinics around the country, including one in Millburn.

So please forward to your friends and loved ones, tweet, post and email away!

Thank you.

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